On-Page SEO Versus Off-Page SEO
Search engine optimization refers to the employment of several strategies that make it easier for search engines like Google to index your website and serve it up to people looking for the information it offers. The result of SEO is organic traffic. Visitors who come to your website by clicking on it in search results. There are two types of SEO that help to improve your website’s ranking: on-page SEO and off-page SEO
On-page SEO entails the manipulations you make directly to a web page to facilitate higher ranking. It involves optimizing the HTML code, content quality, and content structure. Off-page SEO refers to all of the SEO practices that take place outside of your website such as backlinks, link relevancy, social signals, and others.
Differences Between On-Page and Off-Page SEO
With on-page SEO you have full control, but with off-page SEO you do not. This is because backlinks, social signals, reviews and its other factors rely on the behavior of others. On-page and off-page both play their own unique role in improving your website’s ranking. A website with poor on-page SEO but perfect off-page SEO won’t rank as well as a website that is fully optimized for both.
Therefore, it is crucial to understand the key differences between the two SEO types that will help you improve your website ranking.
Now that search engine ranking accounts for user behavior associated with a page, the quality of your content is crucial to your page ranking.
On-Page SEO Ranking Factors
There are many characteristics of a web page that search engines consider when ranking. These characteristics directly impact the search engine’s experience of crawling your page and the visitor’s experience of viewing it.
Keywords are the search terms people type into search engines to find information and websites like yours. Years ago, websites could win traffic by “keyword stuffing” or repeating important keywords multiple times on a web page. Search engines now penalize for keyword stuffing, and can be easily detected when users quickly exit a page because it didn’t meet their needs.
Make sure you produce quality content that contains the keywords you are trying to rank for and is relevant to people searching those keywords. This will have more people clicking on your page and staying on your page, which are additional on-page ranking factors.
All the pictures, images, and videos on your site should be kept fresh and relevant not only to the keywords you are targeting, but to the current time as well. If it’s March and your web page still features Christmas sale information, you’re not helping your ranking. Try updating your web pages at least quarterly, if not monthly.
HTML tags are the most commonly skipped on-page SEO practices since they aren’t directly visible on the web page. They are detected, however, by search engines. The easier it is for them to crawl your website and obtain information about it, the more they can favor you in their ranking. For each of the below items, be sure to include keywords and other information that indicate to search engines what the page is about:
- Alt Text: the text alternative of an image, so the search engine can understand what it is an image of. Proper use of alt text in your images can also help you to rank on Google images.
- Title Tag: This is your page title, or <h1> tag, which should include keywords and reflect what the page is about.
- Meta Description: this is the description that appears below the URL on a search engine results page.
- Header Tags: you should organize your content into sections and subsections, and label these sections using <h2> for subsections, <h3> for smaller subsections, and <h4> for even smaller sections.
Most content platforms automatically set up this HTML structure for you when you highlight paragraph titles and choose a label for them such as large heading or subheading.